Barbie® doll is 40(ish), fabulous and has been a fashion
phenomenon for more than four decades. Barbie® doll’s
style, panache and distinctive flair have influenced
millions of girls for generations and has reflected and
changed with the individual personality and spirit of
each era. Barbie® doll has been dressed by the most
sought-after designers including Christian Dior,
Versace, Giorgio Armani and Bagdley Mischka. Barbie® is
considered the “most popular fashion doll ever
introduced” and was one of the first fashion divas to be
recognized around the world by a first name… Barbie®.
Now, several of the world’s top fashion designers will
pay homage to Barbie® doll’s influence in the fashion
world with the creation of Barbie™ Luxe, an adult line
of apparel, accessories and beauty items launching
exclusively at Fred Segal Flair in Santa Monica.
“Barbie® appeals to ‘girls’ of all ages and Barbie™ Luxe
is designed for women who grew up with Barbie® and told
us that they want to incorporate the doll’s sense of
unique fashion and beauty in a fun way,” said Richard
Dickson, Senior Vice President, Global Consumer
Marketing and Entertainment, Mattel Brands. “We have
partnered with designers and licensees who will each
individually interpret Barbie® doll’s fashion heritage
in a unique way and translate it into designs that are
fresh for today’s fashion-minded consumer.”
Using
Barbie® as their style muse, Anna Sui, Anya Hindmarch,
Citizens of Humanity, Judith Leiber, Nickel, Not
Rational, Paper Denim & Cloth and Tarina Tarantino have
taken their hottest trends and items and infused them
with subtle, whimsical hints of Barbie® doll’s sense of
fun and fashion. The limited edition collections include
original, designer-specific touches like pink stitching
on denim jeans and a retro feel to fabrics and
silhouettes. Barbie™ Luxe is enhanced with style basics
and other trendy items designed by existing Mattel®
Barbie®
partners.
“I
started dressing Barbie® dolls with my own designs at an
early age,” said designer Anna Sui. “It’s ironic that I
am now drawing from the legacy to create my own line
inspired by Barbie® doll. I know women will love it
because it combines their childhood love of Barbie™
fashions with the sophistication of who they are today.”
In
addition to designing the Barbie™ by Anna Sui line –
sold at Fred Segal Flair in Santa Monica, as well as the
designer’s own doors in New York – Sui is also
partnering with Barbie™ to design and launch the BoHo
Barbie® doll in Spring 2006.
The
official unveiling of the Barbie™ Luxe line happened in
the midst of Los Angeles Fashion Week, at Santa Monica’s
Fred Segal Flair, an upscale boutique known among
fashionistas as the destination for fashionable,
trend-setting items. Following the launch of Barbie™
Luxe at Fred Segal Flair in Santa Monica, other select
boutiques nationwide will roll out capsule collections
by additional leading designers on an ongoing basis.
“My
store offers a tightly edited, hand-picked collection of
fashion’s little treasures, and I’m very excited to
bring Barbie™ Luxe and its one-of-a-kind capsule
collections to my clientele,” said Jeannine Braden,
owner of Fred Segal Flair in Santa Monica. “I think
Barbie™ Luxe speaks to the nostalgic part of all of us
‘girls’ who played with Barbie® doll, and the collection
brings back those memories in an upscale, understated
and very cool way. I have always been a big fan of
Barbie®.”
Building on the popularity and success of the brand’s
adult Barbie™ Couture line launched in Japan in 2003, a
“hint” of the Barbie™ Luxe line has recently been seen
in Los Angeles via a blended Japanese language and retro
Barbie® wild posting campaign. Three collectable images
– Barbie® doll in the original black-and-white-striped,
one-piece bathing suit (sans Barbie®), a 60s-inspired
Barbie® portrait, and a pony-tailed-and-pearl Barbie®
profile – have been positioned in high-traffic,
trend-setting areas for Angelenos to tear-off and take
home with them.
PHONE: Store:
585-394-5450
Toll Free 1-800-860-9934
Outside of New York
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